Google Analytics - campaign reports


When you have connected your Google Analytics account with your campaign you can distribute it and check real time reports on your campaign. 


Lets look at 5 different reports you can analyze within Google Analytics.


Real Time Reports

Real Time Reports are basically the "live reports" that Google is tracking for us in real time. So, you can monitor your target recipients` interaction activity seconds after it occurs. These reports are updated continuously so, you can expect alterations in the same every other second.



Step 1.  Click on  "Real Time"  reports menu







Step 2.  Click on  "Overview"  option to monitor your distributed campaign`s live page views and from what location in real time.

In this example below you can see your campaign link have 5 page views at the moment. You can further drill-down into more details just by clicking on it.










After the real time activity have stopped displaying information for your distributed campaign you can always access the related reports from Behavior > Site Content > All Pages with your selected time duration.

Step 1.  Click on "Behavior" and press "all pages" option to find all reports related to your landing pages. 






Step 2. Alter the time duration (if required)

Alter the `Time Duration` settings to see most relevant data reports like weekly or monthly reports and your required statistics will appear accordingly.





Audience Reports

This section within Google Analytics involves information related to your landing page visitors` behavior, demographics, interests, accessibility sources (browsers, devices, etc.) and quite useful option & information including Bench marking and User Flow.

If you want to find out more about Google Analytics "Audience Reports", read this or watch this video.



Aquisition Reports

Here you can find Traffic acquisition related reports inclusive of all sources (both paid and unpaid like AdWords, Social, Search Engine based) regarding all your integrated traffic sources/platforms.





If you want to find out more about Google Analytics "Acquisition Reports", we recommend this article.


Behavior report

Behavior Reports are comprised of all important information about your target audience/web page visitors like unique page views, how much time they are spending on your landing pages, what is their interaction/behavior flow, loading speed, search, events, publisher etc.

Find out more about Google Analytics "Behavior Reports" here or watch this illustrating video.

Conversion Reports

This is one of the most influential reporting section within Google Analytics for marketers; if done right you can acquire many effective reports directly impacting your future ROI strategies.

Read this article if you want to find out more about Google Analytics "Behavior Reports". 

It is also enlightening to watch this










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