Before you jump into the tasks ahead, here are a few helpful things to know.
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Preparation before setting up the solution
TargetEveryone can be used in many different ways and before start setting up the solution most of our customers would benefit of doing som strategic and tactical preparation work.
- What is the purpose of using a 1:1 communication tool?
- What are the goals we want to achieve?
- Who are our target audience?
- Through which channels do our customers and users want to be contacted and where and when should we approach them?
- What kind of campaigns and communication do our customers and users want in different digital channels?
- What kind of benefits and incentives are interesting for our customers and our users?
- What kind of traffic-generating initiatives (automated / manual dialogues) shall be conducted and in which channels?
- What are the key indicators to measure the impact and success of the initiatives?
Spending some time on these question will help you create a 1:1 communication plan you can be proud of. And it makes the implementation of communication initiatives in TargetEveryone a lot easier.