Reply-to-email address is the email address at which the recipients of your marketing and promotional emails can reply back to you. Suppose you send out 100 emails to your customers for a new offer in your store or website. If there is no reply-to-email address visible in those 100 emails, then your customers won’t be able to reply back to you or contact you for showing their interest or to ask for further details on the offer. That is why reply-to-email address works as a point of contact between you and your email recipients.
What is a Reply-To Email address in Email Distribution?